What is Copywriting?
Copywriters can produce blogs, emails, social media posts and website copy. However it doesn’t stop there – alongside that, a copywriter is responsible for research, interviews, editing, proofreading and sourcing images. It is this detail that gives your brand an identity.
Why is Copywriting important?
Copywriting is paramount to any marketing structure. It can make or break your communication with others on or offline.
Whenever you communicate with your colleagues or the general public, you will have someone writing copy in order to do so. This is the case whether someone is writing a speech, blog post, employee manual, commercial script, or business contract.
The online world is fast growing and evolving so keeping up a good appearance to customers is vital. Copy that is littered with misspelt words or improper grammar can make your company look lazy and irresponsible resulting in your customers losing trust in you. Copywriters ensure that your written communications are on point and suits the voice and purpose of your online presence.
“Copywriting is paramount to any marketing structure. It can make or break your communication with others on, or offline.”
How can Stride Marketing help?
If you’re unsure of what voice you want to portray online, or need help establishing a writing style for your business, we can help you with all your copywriting needs. We can provide you with expert advice and support during your time with us.
We want to work alongside you, helping you craft the right language style and tone for your business. We will help provide content that creates interactions with your clients, ultimately raising awareness of your business and targeting your demographic.